For Immediate Release
CONTACT
Zuhair Suidan
Suidan Associates
291 S. Bald Hill Road
New Canaan, CT 06840
USA
+203-972-6000
‘Practical Tools for
Strategic Marketing’ Offered Winter 2005
Two-day seminar invigorates marketing to achieve greater
success in today's marketplace.
August 15, 2005 – New Canaan, CT: Wouldn’t it be great to
go into the new year with an actionable marketing plan that
the entire team has bought into? Practical Tools for Strategic
Marketing, The Essential Workshop for Technology Marketers™,
delivers such results for management teams. The workshop
is being offered twice in the fourth quarter:
- November 3-4, 2005 Rocky Hill Marriott, Rocky Hill, CT
- December 15-16, 2005 Newton Marriott, Newton, MA
“The process and techniques that Zuhair Suidan
teaches are the best way that I have seen of building rapid
consensus around a technology marketing strategy. You will
go back to the office with tools that you can immediately apply”, Matthew
Goldsbrough, Managing Director, Goldsbrough Consulting Ltd.,
formerly in senior marketing and business development roles
with Hyperion and Informatica
The target audiences are presidents, and vice
presidents, directors and managers of marketing, sales,
product management, marketing communications, strategic planning,
business development or market analysis,
as well as cross functional teams seeking to develop a market opportunity.
Using Suidan Associates’ unique
Technology Marketers’ Strategy Toolkit™ as
an aid in developing their marketing plan, participants follow
an industrial-strength, yet easy-to-use process with useful deliverables
in every phase.
Past participants’ feedback highlights the following key benefits
from the workshop:
- Demystifying the marketing planning process
- Providing a proven, easy to follow structure
- Utilizing fill-in-the-blank templates for the deliverables
in each step of the process
- Identifying areas where knowledge is lacking
- Speeding the planning process and yielding a quick 'taste
of success'
- Yielding an actionable marketing plan that can be implemented
readily upon return
“This seminar teaches the processes, tools and techniques
for developing a clear, distinctive and integrated strategic
marketing plan that will have a real impact on revenues and
profits,” says Zuhair Suidan, principal of Suidan Associates
and developer of the program. Mr. Suidan has conducted scores
of programs, both in the US and overseas to companies such
as Verizon Communications, Thermo Electron, Pitney Bowes, Hyperion
Solutions, Perkin Elmer, Chubb Executive Risk Insurance, Sybase,
Cuno Fluid Purification and SBC / SNET. He has also taught
in the MBA programs of the University of Connecticut and Fairfield
University. Keith R. Reynolds, a marketing consultant and
technology business development entrepreneur will be assisting
Mr. Suidan with the coursework.
Registrations may be made online at www.Suidan.com,
or by calling Suidan Associates at (203) 972-6000.
The fee is $1,600 per person. Discounts are provided for early
and team enrollments.
Intra-company workshops, maximizing focus on specific market
opportunities and challenges, are also available upon request.
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ABOUT SUIDAN ASSOCIATES: Since 1993, Suidan Associates has been
helping companies achieve sustainable market success through
strategic market management based on a thorough understanding
of their market, their competition, and on leveraging their core
competencies. Our services are centered on two complementary
approaches of consulting and skill building. Suidan Associates
believes that much of the knowledge needed for market success
already exists in the organization. We also believe that with
skilled and experienced leadership, tailored training, a logical
process and a clear focus, this knowledge can be surfaced, analyzed,
documented, crystallized and turned into effective coordinated
action.
