February 7, 2006 – New Canaan, CT: Wouldn’t it be great to learn the tools, techniques and processes for developing a strategic marketing plan, immediately document what is learned to one’s own business, and go back to the office with the core of a plan that’s ready to be implemented? The Strategic Marketing Boot Camp™ empowers participants to do just that.

The Boot Camp is being offered on May 8-10, 2006, at the Boston Newton Marriott, in Newton, MA.

The Strategic Marketing Plan is the cornerstone of all Marketing activities. This Boot Camp focuses on the practical tools, techniques and processes for developing clear, distinctive and integrated strategic marketing plans that have buy-in throughout the organization. Participants reinforce their learning by documenting key elements of their plan including: business definition and scope, vision, business objectives, SWOT analysis, segmentation, positioning, marketing mix strategies by segment, key success factors and risks and contingency plans.

“Participants learn ‘how to’, apply what they learn to their business, and go back to the office with the core of a plan that they can apply immediately”, says Zuhair Suidan, principal of Suidan Associates and developer of the program. He adds: “Applying what you learn immediately to your business not only gives you a deliverable you can use, but also significantly increases retention.”

Using Suidan Associates’ unique Marketer’s Strategy Toolkit™ participants apply practical methods for developing strategic marketing plans that have buy-in throughout the organization, and ensure greater customer success in today's turbulent marketplace.

Past participants’ feedback highlights the following key benefits from the Boot Camp:

• Demystifying the strategic marketing planning process
• Providing a proven, easy to follow structure
• Utilizing fill-in-the-blank templates for the deliverables in each step of the process
• Identifying areas where knowledge is lacking
• Speeding the planning process and yielding a quick 'taste of success'
• Yielding an actionable marketing plan that can be implemented readily upon return

The program leader and developer is Zuhair Suidan, the principal of Suidan Associates - a marketing, strategic planning and business development management consultancy. Mr. Suidan has conducted scores of programs, both in the US and overseas to companies such as Verizon Communications, Thermo Electron, Pitney Bowes, Hyperion Solutions, Perkin Elmer, Chubb Executive Risk Insurance, Sybase, Cuno Fluid Purification and SBC / SNET. He has also taught in the MBA programs of the University of Connecticut and Fairfield University.

Inquiries are welcome. Registrations may be made online at www.Suidan.com, or by calling Suidan Associates at (203) 972-6000.

The fee is $1,800 per person with significant discounts for early and team enrollments.

Other workshops offered by Suidan Associates include:

• Strategic Planning Boot Camp™
• Developing Your Services Business Boot Camp™

Tailored, intra-company programs that maximize focus on specific market opportunities and challenges, are also available upon request to Suidan Associates at (203) 972-6000.