“The process and techniques
that Zuhair Suidan teaches are the best way that I have seen
of building rapid consensus around a technology marketing strategy.
You will go back to the office with tools that you can immediately
Managing Director, Goldsbrough Consulting Ltd., formerly
in senior marketing and business development roles with Hyperion
"The most focused and productive
days I have spent in the past ten years in this industry sector..."
--Jezz Leckenby, Director
of Marketing, Veeco
"Easily the best course of this
type I have attended in 30+ years in business. I believe this
will be a most beneficial tool to all our companies which use
--Neil Duarte, President,
"Do this everywhere,
but not for our competitors."
--John O'Rourke, Director,
Product Marketing, Hyperion Software
"This is the best session I have
ever attended; the fast-paced, well organized presentation
of the material was superb."
--Larry Quick, President
and CEO, Flow Automation
"Suidan’s process is clear and easy
to use, his leadership skills are exceptional and his ability
to keep a group fired up is exemplary."
--Mary Westbrook, Vice
President, National Computer Systems
"Excellent program! Most useful to me
and my firm! All the topics were of value. The flow was logical,
connected, and cumulative."
--Charlotte Hart Riordan,
Product Strategy and Marketing, Programart Corp.
"Timely, complete, well-presented. Gave
us a clear process and a common language."
--Linda Bruner, Marketing
Director, Perkin Elmer
"The structure of the process, Zuhair's
experience, and the interaction with the other participants
were of great value..."
--John Ranta, Director
of Marketing and Systems Integration, Clam Associates
"How to do a market plan; How to
introduce new products; The various methods of formalized competitive
analysis; The interactive discussions... were of most value
--Tim Perkins, Vice
President, Marketing, Segue
"Excellent! Great prep for our upcoming
planning cycle; lifted my eyes up to the horizon... I recommend
this to all who are trying to bring order to their marketing
and planning processes."
--Tom Cox, President,
ExecuTrain, Boston Area
“Even if you have an MBA and have a keen
eye on everything in your industry, you need this program.”
Marketing Communications Specialist, Nerac Inc.
“I received the value of all my past
marketing courses rolled into this session. This program
is high-value / low-risk.”
Scott Yudkin, Product
Manager, St. Gobain Performance Plastics
“If you want to understand your own business
and put it in context of business needs, processes and strategic
direction, this is the course for you.”
Bilal Mehmood, Tissue
and Marketing Manager, Kadant Web Systems