Your market opportunities are unique, your competitors are unique,
your internal capabilities are unique, and your company's goals
are unique. It is no surprise then that your firm's marketing
consultation needs are also unique. Suidan Associates recognizes
this, so we tailor our offerings to satisfy your specific needs.
Our services span a wide spectrum, from requirement analyses,
to tailored market research studies, to leading your team in
structured market planning and product
marketing projects, to stepping in into an operational marketing
executive position on a supplemental basis. The following sample
of consulting engagements illustrates the broad range of our
Market Research and Analysis
a major national computer services firm, analyzed the opportunity
resulting from the Welfare Reform legislation and developed
strategies and plans for market entry.
a major international information technology firm, sized
the IT market opportunity in the Gulf countries (United
Arab Emirates, Kuwait, Bahrain, Qatar, Oman and Yemen),
analyzed market trends and vendor's position, and recommended
strategies to capitalize on the opportunity.
- Led sales and marketing management teams from three merging divisions with different sales forces and incompatible sales compensation plans in consolidating their sales forces. This required developing a best of breed sales compensation plan that provides strong incentives for accelerated sales growth while being financially responsible to the company, and developing cross-product and consultative selling training plans.
cross-functional executive team of a major production mail
hardware and software systems firm in developing integrated
marketing plans in support of the high end of the business.
This included increased focus on the high growth and high
value software and services market segments, and re-branding
of the entire product line.
a medium sized software firm, analyzed current plans and
planning processes, created a new process, and led the
executive team in developing a three year corporate strategic
plan and a one year operating plan. The planning process
contributed to bridging gaps in thinking and focused the
vision for corporate growth.
a division of a major international telecommunications
firm, led executive team in developing a business plan
for strategic entry into the advanced video services market.
a cross functional team of a major national computer services
firm in analyzing the post-secondary education market,
the firm's position in it, and recommending strategies
to capitalize on opportunities.
the management team of a rapidly growing small software
firm in improving their understanding of their market and
in developing a plan for the expansion of the firm's operations
from their East Coast Headquarters to the West Coast.
Vice President of International Business Development for
a revolutionary safety medical devices firm, introduced
the product line overseas, with focus on developing the
international distributor channel.
an acting Vice President of Business Management for a shipping
systems firm, led development of a dramatic shift in market
strategy in the face of fierce competition and eroding